1 Overview 1
2 How much money can you expect to make? 7
3 What should you write about? 11
4 Your publishing business 21
5 Home office 27
6 Research 37
7 Book length 43
8 Copyright law 47
9 Cover design 49
10 Your book title 57
11 Front matter 59
12 How to write 65
13 Book layout 79
14 Editing 83
15 Why you should NOT sell to book stores 87
16 Selling to libraries 111
17 Libel and privacy 113
18 Bibliography and index 119
19 Customer service 121
20 Shipping 131
21 Finding a printer 137
22 Your Web site 143
23 Marketing 147
24 Free publicity 151
25 Should you try to write a best seller? 159
26 Growth of your business 163
27 Final check before printing 167
28 Organizations and periodicals 169
29 Vanity publishing 171
30 Final word 175
Bibliography 177
Index 179